Carl Karichian
Hey, I'm...
Technology-Driven Leader with Expertise in Marketing, Innovation, Neuroscience, and Business Strategy
About Me
Innovative leader and strategic problem-solver with expertise spanning technology, marketing, science, and business strategy. Recognized for delivering creative solutions, driving measurable business impact, and leading transformative initiatives across diverse disciplines and organizations of all sizes.
Professional Experience
Independent Consulting
Consultant
2024 - Present
· Supporting venture capital firms and incubation hubs to help start-ups thrive in Canada
· Guiding the design of business concepts, marketing strategies, and go-to-market blueprints.
· Advising on technology selection and identifying the right tools for the right use cases.
· Running webinars on start-up essentials, including building online marketing plans and navigating the intricacies of corporate procurement.
Total Drama Queen Inc
Founder & Sole Developer
2024 - Present
TDQ provides Kathy, a free iPad app for kids that empowers them to explore and strengthen their emotional well-being with fun, kid-friendly activities
Canadian Tire Corporation
Associate Vice President, Digital Marketing Innovation
2019-2023
Integrated MarTech expertise with organizational leadership by building and managing pod-based teams, delivering faster, more effective personalization campaigns and unlocking new efficiencies.
Canadian Tire Corporation
Manager, Digital Operations and Insights
2017-2019
A pivotal role blending technical expertise and strategic innovation, driving advancements in MarTech and AdTech while fostering collaboration, experimentation, and a culture of data-driven excellence.
Canadian Tire Corporation
Project Manager, Mobile DevOps
2016-2017
A dynamic introduction to leading high-stakes projects, blending hands-on technical expertise, innovative process optimization, and people-first leadership to deliver impactful results
McMaster University
Lab Manager, LIVELab
2014-2015
LIVELab (http://livelab.mcmaster.ca) is an innovative and first-of-its-kind facility that studies human interaction/psychology in realistic, complex environments using a suite of measurement tools (brain activity [EEG], heart activity [ECG], and more)
StoneRidge Insurance Brokers
IT Manager
2011-2013
An immersive introduction to corporate IT and operations, balancing rapid growth with resourcefulness and a growing knack for creative problem-solving.office laughing.
Neogenisis
Founder/President
2000-2007
An early start to building and running my own tech business from my parents’ living room.
Skills Highlights
Leadership - Public Speaking - React Native - Javascript - App Development - Web Development - Strategic Thinking - Growth Hacking - Mental Health - Research Design - Neuroscience - Psychology - Data Analysis - Procurement - Creative Solution Making - Business Leadership - Culture Change Management - Google Ads Manager - DV360 - Google Tag Manager - Optimizely - Salesforce - Affiliate Marking - Agile Project Management - JIRA - Confluence - Financial Budgeting - Financial Management - MarTech Expert - Test & Learn Master - API Development - Google Cloud - Amazon Web Services - Local Inventory Ads - In-Store Sales Lift Measurement - Personalization Evangelist - Customer Data Platforms (CDP) - RFPs - Consulting - Business Design - Coach - User Experience Testing
Education
University of Toronto
Master of Management of Innovation (MMI)
2015-2016
McMaster University
Honours Bachelor of Science (B.Sc.)
2007-2011
Volunteering
University of Toronto
Recurring Speaker
Presented for 10+ years to, cumulatively, 5000+ students on mental health, breaking stigma, and fostering empathy.
West 5th Hospital
Lead Volunteer, 2008-2013
Lead volunteer for the D1 Inpatient psychiatric ward
Other volunteer experiences available in more detail on LinkedIn
Get in touch
© Carl Karichian, 2025